2 23. LISTA CIDIATO VEM NON CEÑO BAR DARYMLEMIHIEST | 9. • ERANVS 24 NV VCERS VAXX/ 25 FIRM FIRMV'S 22. FELICITER 8 AMERIMNUS CAKENS JUM GRAFVS, PRO 29. BARINALYS VLXR MI INSULAR 28. 33 ICE PD ATIXFIFA FORTUNAT I. 40 39. 446. 56. VA 55. CARVN FLLIXIST INNVARIUS ніс нааттат PITVITA ME TENET FUFICIVSAVI HICI MULTIS ANNIS OFENCE ME 43. 4.9 57. 58. of NON HA 41 EMIT ALCIMVS PYRRH MILIK HILLOCVS. HOMINEM REDDIT COMINEM REDDIT THE TOR 941 44 FULL(VLA ALIXXANDAA SALUTE VERITY (V/O AVINS MI'FELIX 51 50. PYRRHIOIS ALCIMO JAZ MERING IN VRGVLANA VETERAN NINFILUS TE ROGAT VAL NIIMO-ST BII LLVS-NISI QVI A MAVIT MULIIIRIIMTU45 52. ATAMAS FIX VERECUNNINGS ATAMAL FLIX WALL INSCRIPTIONS IN POMPEII. -Signor Raphael Garrucci, to whom we are indebted for these Plates, in commenting upon Group 5 (LX., IIII., IIII., VI., ZV., E., A., III., S., CIA.), says, "I will now give my opinion upon this strange combination of Greek and Roman signs--it seems to me a custom introduced even at Rome since the epoch of Augustus, to mingle the Greek numeral elements with Latin signs." " punning on the name, so common on signboards, finds its precedent on these stones. The grave of Dracontius was embellished with a dragon, that of Onager with a wild ass, and that of Umbricius with a shady tree. Leo's grave received a lion; Doleus, father and son, two casks; Herbacia, two baskets of herbs; and Porcula, a pig. It requires, therefore, but the least possible imagination to see that all these symbols and advertisements were by no means confined to the use of the dead, but were extensively used in the interests of the living. Street advertising, in its most original form among us, was therefore without doubt derived from the Romans; and this system gradually grew, until, in the Middle Ages, there was hardly a house of business without its distinctive sign or advertisement; which was the more necessary, as in those days numbers to houses were unknown. "In the Middle Ages the houses of the nobility, both in town and country, when the family was absent, were used as hostelries for travellers. The family arms always hung in front of the house, and the most conspicuous object in those arms gave a name to the establishment amongst travellers, who, unacquainted with the mysteries of heraldry, called a lion gules or azure by the vernacular name of the Red or Blue Lion. Such coats of arms gradually became a very popular intimation that there was— Good entertainment for all that passes- And innkeepers began to adopt them, hanging out red lions and green dragons as the best way to acquaint the public that they offered food and shelter. Still, as long as civilisation was only at a low ebb, the so-called open houses few, and competition trifling, signs were of but little use. A few objects, typical of the trade carried on, would suffice; a knife for the cutler, a stocking for the hosier, a hand for the glover, a pair of scissors for the tailor, a bunch of grapes for the vintner, fully answered public requirements. |