" * more. This something more is probably the "quidquid post oscula dulce" of Secundus, but is sufficiently vague to be anything else, and certainly promises much more than the "will be rewarded" of our own time. Details So far with the Greeks and their advertisements. grow more abundant when we enter upon the subject of advertising in Rome. The cities of Herculaneum and Pompeii, buried in the midst of their sorrows and pleasures, their joys and cares, in the very midst of the turmoil of life and commerce, and discovered ages after exactly as they were on the morning of that ominous 24th of August A.D. 79, show us that the benefit to be derived from publicity was well understood in those luxurious and highly-cultivated cities. The walls in the most frequented parts are covered with notices of a different kind, painted in black or red. Their spelling is very indifferent, and the painters who busied themselves with this branch of the profession do not appear to have aimed at anything like artistic uniformity or high finish. Still these advertisements, hasty and transitory as they are, bear voluminous testimony as to the state of society, the wants and requirements, and the actual standard of public taste of the Romans in that age. As might be expected, advertisements of plays and gladiators are common.) Of these the public were acquainted in the following forms, or, AEDILIS. FAMILIA. GLADIATORIA. PUGNABIT N. FESTI AMPLIATI FAMILIA GLADIATORIA. PUGNA ITERUM PUGNA. XVI . K . JVN. VENAT. VELA.† * Apuleius, Book vi. That is, "The troop of gladiators of the ædil will fight on the 31st of May. There will be fights with wild animals, and an awning WALL INSCRIPTIONS IN POMPEII.-Antigonus, the hero of 2112 victories. Superbus, a comparatively unknown man. Casuntius, the master of the latter, is supposed to be in the act of advising him to yield to the invincible retiarius. The other figure represents Aniketos Achilles, a great Samnite gladiator, who merited the title of invincible. At his establishments there were baths according to the fashion of "the town," besides “ every convenience." And a similar inscription occurred by the Via Nomentana, eight miles from Rome IN. PRAEDIS. AURE LIAE. FAUSTINIANAE BALINEUS. LAVAT. MO RE. URBICO. ET OMNIS. HUMANITAS. PRAESTA TUR. Those who had premises to let or sell affixed a short notice to the house itself, and more detailed bills were posted at the "advertising stations." Thus in Plautus's "Trinummus," Act v., the indignant Callicles says to his spendthrift son, "You have dared to put up in my absence, and unknown to me, that this house is to be sold"("Ædes venales hasce inscribit literis "). Sometimes, also, the inscription, " Illico ædes venales" ("here is a house for sale") appears to have been painted on the door, or on the album. An auctioneer would describe a house as "Villa bona beneque edificata" (a good and well-built house), and full details of the premises were given in the larger placards painted on walls. In the street of the Fullers in Pompeii occurs the following inscription, painted in red, over another which had been painted in black and whitewashed over, IN. PRAEDIS. JULIAE.S. P. F FELICIS LOCANTUR BALNEUM. VENEREUM. ET. NONGENTUM. PERGULAE CENACULA. EX. IDIBUS. AUG. PRIORIS. IN. IDUS. AUG. SEXTAS. ANNOS CONTINUOS. QUINQUE. S.Q.D. L. E. N. C. Which has been translated, "On the estate of Julia Felix, daughter of Spurius Felix, are to let from the 1st to the |