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HISTORY OF ADVERTISING.

CHAPTER I.

INTRODUCTORYNEWSPAPERS AND NEWSPAPER ADVERTISING.

IT must be patent to every one who takes the least interest in the subject, that the study of so important a branch of our present system of commerce as advertising, with its rise and growth, cannot fail to be full of interest. Indeed it is highly suggestive of amusement, as a reference to any of our old newspapers, full as they are of quaint announcements, untrammelled by the squeamishness of the present age, will show. Advertising has, of course, within the last fifty years, developed entirely new courses, and has become an institution differing much from the arrangement in which, so far as our references show, it first appeared in this country; its growth has been attended by an almost entire revulsion of mode, and where we now get long or short announcements by the hundred, dictated by a spirit of business, our fathers received statements couched in a style of pure romance, which fully compensated for their comparatively meagre proportions. Of course, even in the present day, and in the most pure-minded papers, ignorance, intoler

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