China Made: Consumer Culture and the Creation of the NationHarvard University Asia Center, 2003 - 445 páginas "Chinese people should consume Chinese products!" This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern "nation" with its own "national products." From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China's burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message--patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world--nationalism and consumerism--developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either "Chinese" or "foreign," and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations. |
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... Chinese movement , it would not have been enough for citizens simply to read ... Chinese paper mills , produced by Chinese workers and managers , and owned by ... consumers wanted to buy the least expensive and best - made goods , which ...
... people ( " Consumers of the Chinese nation unite ! " ) . In essence , Chinese Marxists aided the movement in the 1920s and 1930s by promoting the elimination of what they consid ered the concrete manifestation of imperialism in China ...
... consumers learned to recognize national products , movement participants warned , these technologies of desire would mesmerize Chinese consumers into " treasonous " consumption . Nationalistic commodity spectacles aided pa- triotic ...
Índice
Introduction | 1 |
The Elaboration of the Movement 5 Chinese People Ought | 24 |
Nationalizing the Appearance of Men | 68 |
Direitos de autor | |
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China Made: Consumer Culture and the Creation of the Nation Karl Gerth Pré-visualização limitada - 2003 |
China Made: Consumer Culture and the Creation of the Nation Karl Gerth Pré-visualização limitada - 2020 |
China Made: Consumer Culture and the Creation of the Nation Karl Gerth Visualização de excertos - 2003 |
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Referências a este livro
Brand New China: Advertising, Media, and Commercial Culture Jing Wang Pré-visualização limitada - 2010 |