Communication: An IntroductionSAGE, 11/02/2000 - 219 páginas Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research. |
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Página v
... models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research 21 1.9.2 Lifestyle research 1.9.3 Reception analysis 1.10 The study of communication : an historical ...
... models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research 21 1.9.2 Lifestyle research 1.9.3 Reception analysis 1.10 The study of communication : an historical ...
Página vii
... models of organization and organizational communication 112 5.4 Formal and informal organizational communication 116 5.5 Models of organization 118 5.5.1 Introduction 5.5.3 Adhocracy ' 118 5.5.2 Three models of organization 119 121 5.5 ...
... models of organization and organizational communication 112 5.4 Formal and informal organizational communication 116 5.5 Models of organization 118 5.5.1 Introduction 5.5.3 Adhocracy ' 118 5.5.2 Three models of organization 119 121 5.5 ...
Página ix
... models of organization 120 5.2 A realistic model of organization 122 5.3 Organizational communication climates in 50 countries 128 5.4 Processes of diffusion and adoption 132 5.5 A typology for innovators ' reward systems 134 6.1 The ...
... models of organization 120 5.2 A realistic model of organization 122 5.3 Organizational communication climates in 50 countries 128 5.4 Processes of diffusion and adoption 132 5.5 A typology for innovators ' reward systems 134 6.1 The ...
Página 5
... models when it comes to the study of human phenomena . More humanistically oriented types of psychology and sociology have appeared or re - appeared . ( At the same time , however , linguistics has become a highly formalized science ...
... models when it comes to the study of human phenomena . More humanistically oriented types of psychology and sociology have appeared or re - appeared . ( At the same time , however , linguistics has become a highly formalized science ...
Índice
XX | 29 |
XXI | 31 |
XXII | 32 |
XXIII | 35 |
XXIV | 37 |
XXV | 40 |
XXVI | 42 |
XXVII | 43 |
LXII | 111 |
LXIII | 114 |
LXIV | 118 |
LXV | 120 |
LXVII | 121 |
LXVIII | 123 |
LXIX | 126 |
LXX | 127 |
XXVIII | 44 |
XXIX | 46 |
XXX | 48 |
XXXI | 50 |
XXXII | 53 |
XXXIII | 55 |
XXXIV | 56 |
XXXV | 60 |
XXXVI | 61 |
XXXVII | 62 |
XXXVIII | 63 |
XXXIX | 67 |
XL | 68 |
XLI | 72 |
XLII | 73 |
XLIII | 76 |
XLIV | 80 |
XLV | 82 |
XLVI | 84 |
XLVII | 87 |
XLVIII | 88 |
LI | 90 |
LII | 91 |
LIII | 93 |
LIV | 95 |
LV | 97 |
LVI | 98 |
LVII | 100 |
LVIII | 101 |
LIX | 103 |
LX | 107 |
LXXI | 131 |
LXXII | 133 |
LXXIII | 137 |
LXXIV | 140 |
LXXV | 142 |
LXXVI | 143 |
LXXVII | 145 |
LXXVIII | 148 |
LXXIX | 151 |
LXXX | 154 |
LXXXII | 155 |
LXXXIII | 160 |
LXXXIV | 165 |
LXXXV | 172 |
LXXXVI | 175 |
LXXXVIII | 177 |
XC | 178 |
XCI | 180 |
XCII | 181 |
XCIII | 184 |
XCIV | 186 |
XCV | 192 |
XCVI | 193 |
XCVII | 194 |
XCVIII | 198 |
XCIX | 201 |
C | 203 |
208 | |
214 | |
216 | |
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Palavras e frases frequentes
adhocracies adolescence agents of socialization and/or basic behaviour beta coefficients called cell century characteristics characterized communication research communication studies countries course Culture in Society decades defined developed diffusion dimensions disciplines discussed example expressed family communication climate Figure formal models functions group communication homo sapiens human communication important individual communication influence innovation instance interaction international communication international organizations Internet interpersonal communication language least less mass communication mass media means munication networks number of different offers organizational communication orientation patterns perspective phenomena political position power distance primarily processes production relations relationships relatively represent Rosengren scholarly science and scholarship sectors so-called social sciences societal systems sociogram sometimes specific speech acts spiral of silence structure substantive theory Sweden Swedish symbols television tend tendencies traditional TV viewing types typology uncertainty avoidance units variables various weak tie Wheel of Culture World Wide Web
Referências a este livro
Marketing Communication: Principles and Practice Richard J. Varey Pré-visualização indisponível - 2002 |
Working with People with Learning Disabilities: Theory and Practice David Thomas,Honor Woods Pré-visualização limitada - 2003 |