Communication: An IntroductionSAGE, 11/02/2000 - 219 páginas Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research. |
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Resultados 1-5 de 35
Página v
... Theories , models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research 21 1.9.2 Lifestyle research 1.9.3 Reception analysis 1.10 The study of communication : an ...
... Theories , models and data 17 18 1.9 Theories and models in three traditions of communication research 1.9.1 Uses and gratifications research 21 1.9.2 Lifestyle research 1.9.3 Reception analysis 1.10 The study of communication : an ...
Página vii
... Theories and models of organization and organizational communication 112 5.4 Formal and informal organizational communication 116 5.5 Models of organization 118 5.5.1 Introduction 5.5.3 Adhocracy ' 118 5.5.2 Three models of organization ...
... Theories and models of organization and organizational communication 112 5.4 Formal and informal organizational communication 116 5.5 Models of organization 118 5.5.1 Introduction 5.5.3 Adhocracy ' 118 5.5.2 Three models of organization ...
Página 4
... theories , but in rather different ways . Generalizing science is interested in testing hypotheses and theories by means of empirical data , with a view to arriving at evermore general hypotheses and theories explaining the phenomena ...
... theories , but in rather different ways . Generalizing science is interested in testing hypotheses and theories by means of empirical data , with a view to arriving at evermore general hypotheses and theories explaining the phenomena ...
Página 5
... theories and hypotheses always have to be tested , and in the long run , many theories will be forsaken for lack of empirical support . But meanwhile , surviving hypotheses and theories may be used - by generalizing science and ...
... theories and hypotheses always have to be tested , and in the long run , many theories will be forsaken for lack of empirical support . But meanwhile , surviving hypotheses and theories may be used - by generalizing science and ...
Página 15
... theory of art , music , literature , etc. And if all languages in the communication and control dimension should have their own vertical slice ( situated at right angles relative to the culture slice ) the number would be much greater ...
... theory of art , music , literature , etc. And if all languages in the communication and control dimension should have their own vertical slice ( situated at right angles relative to the culture slice ) the number would be much greater ...
Índice
XX | 29 |
XXI | 31 |
XXII | 32 |
XXIII | 35 |
XXIV | 37 |
XXV | 40 |
XXVI | 42 |
XXVII | 43 |
LXII | 111 |
LXIII | 114 |
LXIV | 118 |
LXV | 120 |
LXVII | 121 |
LXVIII | 123 |
LXIX | 126 |
LXX | 127 |
XXVIII | 44 |
XXIX | 46 |
XXX | 48 |
XXXI | 50 |
XXXII | 53 |
XXXIII | 55 |
XXXIV | 56 |
XXXV | 60 |
XXXVI | 61 |
XXXVII | 62 |
XXXVIII | 63 |
XXXIX | 67 |
XL | 68 |
XLI | 72 |
XLII | 73 |
XLIII | 76 |
XLIV | 80 |
XLV | 82 |
XLVI | 84 |
XLVII | 87 |
XLVIII | 88 |
LI | 90 |
LII | 91 |
LIII | 93 |
LIV | 95 |
LV | 97 |
LVI | 98 |
LVII | 100 |
LVIII | 101 |
LIX | 103 |
LX | 107 |
LXXI | 131 |
LXXII | 133 |
LXXIII | 137 |
LXXIV | 140 |
LXXV | 142 |
LXXVI | 143 |
LXXVII | 145 |
LXXVIII | 148 |
LXXIX | 151 |
LXXX | 154 |
LXXXII | 155 |
LXXXIII | 160 |
LXXXIV | 165 |
LXXXV | 172 |
LXXXVI | 175 |
LXXXVIII | 177 |
XC | 178 |
XCI | 180 |
XCII | 181 |
XCIII | 184 |
XCIV | 186 |
XCV | 192 |
XCVI | 193 |
XCVII | 194 |
XCVIII | 198 |
XCIX | 201 |
C | 203 |
208 | |
214 | |
216 | |
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Palavras e frases frequentes
adhocracies adolescence agents of socialization and/or basic behaviour beta coefficients called cell century characteristics characterized communication research communication studies countries course Culture in Society decades defined developed diffusion dimensions disciplines discussed example expressed family communication climate Figure formal models functions group communication homo sapiens human communication important individual communication influence innovation instance interaction international communication international organizations Internet interpersonal communication language least less mass communication mass media means munication networks number of different offers organizational communication orientation patterns perspective phenomena political position power distance primarily processes production relations relationships relatively represent Rosengren scholarly science and scholarship sectors so-called social sciences societal systems sociogram sometimes specific speech acts spiral of silence structure substantive theory Sweden Swedish symbols television tend tendencies traditional TV viewing types typology uncertainty avoidance units variables various weak tie Wheel of Culture World Wide Web
Referências a este livro
Marketing Communication: Principles and Practice Richard J. Varey Pré-visualização indisponível - 2002 |
Working with People with Learning Disabilities: Theory and Practice David Thomas,Honor Woods Pré-visualização limitada - 2003 |