Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página 8
... choice (Reinhard, 2001). We will discuss issues of taste further in Chapter 6. Different. Types. of. Criticism. A column written in 2002 by critic Debra Goldman in the trade magazine AdWeek provides a good example of the difference between ...
... choice (Reinhard, 2001). We will discuss issues of taste further in Chapter 6. Different. Types. of. Criticism. A column written in 2002 by critic Debra Goldman in the trade magazine AdWeek provides a good example of the difference between ...
Página 9
... choices, her grating vocal styling, or that she is “selling out” to appear in Pepsi commercials). Instead, Goldman outlined some longer term effects of the Britney Spears phenomenon—that is, the problem of providing conflicting sexual ...
... choices, her grating vocal styling, or that she is “selling out” to appear in Pepsi commercials). Instead, Goldman outlined some longer term effects of the Britney Spears phenomenon—that is, the problem of providing conflicting sexual ...
Página 18
... choice to meet our specific needs. People tend to find advertising generally informative and useful in guiding their own decision making (Associated Press, 2009). Additionally, people enjoy sharing information that they see as valuable ...
... choice to meet our specific needs. People tend to find advertising generally informative and useful in guiding their own decision making (Associated Press, 2009). Additionally, people enjoy sharing information that they see as valuable ...
Página 21
... choices and to minimize what is known as cognitive dissonance. Cognitive dissonance is an internal conflict about a ... choice or whether the purchase should have been made at all. An example of advertising that attempts to address ...
... choices and to minimize what is known as cognitive dissonance. Cognitive dissonance is an internal conflict about a ... choice or whether the purchase should have been made at all. An example of advertising that attempts to address ...
Página 22
... choice and confirm that the purchase decision they made was a good one. How. Branding. Works. Branding works when advertisers and agencies find images and attributes within the product or service that resonate with target consumers. You ...
... choice and confirm that the purchase decision they made was a good one. How. Branding. Works. Branding works when advertisers and agencies find images and attributes within the product or service that resonate with target consumers. You ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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