Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
No interior do livro
Resultados 6-10 de 47
Página 7
... evaluate and criticize new movies, books, and music; and students evaluate their professors at the end of each course. Frequently, criticism leads to a rich debate, either in person or through the media, about the validity and veracity ...
... evaluate and criticize new movies, books, and music; and students evaluate their professors at the end of each course. Frequently, criticism leads to a rich debate, either in person or through the media, about the validity and veracity ...
Página 9
... evaluate six areas about the critic and criticism: 1. The critic's credentials The recency of the criticism The type of harm identified The objective reasoning used The critic's view of the role of the consumer 2. 3. 4. 5. 6. The ...
... evaluate six areas about the critic and criticism: 1. The critic's credentials The recency of the criticism The type of harm identified The objective reasoning used The critic's view of the role of the consumer 2. 3. 4. 5. 6. The ...
Página 10
... evaluate the critic's credentials, look first at his or her affiliation. Where does he or she work? Is it a mass media outlet, a college or university, or some other well-recognized institution? Is it a group you are familiar with or ...
... evaluate the critic's credentials, look first at his or her affiliation. Where does he or she work? Is it a mass media outlet, a college or university, or some other well-recognized institution? Is it a group you are familiar with or ...
Página 11
... evaluate the range of effects that a single message might have. This will help you to frame a response that says, “yes, x (a negative effect) might occur, buty (a different effect) is much more likely to occur.” Knowing the potential ...
... evaluate the range of effects that a single message might have. This will help you to frame a response that says, “yes, x (a negative effect) might occur, buty (a different effect) is much more likely to occur.” Knowing the potential ...
Página 12
... evaluate messages and learn as much as they can about purchases from several sources, not just advertising. Researchers have investigated how we attend to messages, and it is apparent that as individuals, we choose what to attend to ...
... evaluate messages and learn as much as they can about purchases from several sources, not just advertising. Researchers have investigated how we attend to messages, and it is apparent that as individuals, we choose what to attend to ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
Outras edições - Ver tudo
Palavras e frases frequentes
active addition adults advertising messages agencies alcohol allow American appear associated audience beauty become behaviors believe blacks brand campaign candidates cause chapter choices communication companies concerns consider consumers corporate countries create critics Crowdsourcing culture decisions develop directed discussed drinking drug effects evaluate examine example feel Figure global groups idea images important increased individuals industry influence interest Internet involved issues less limited look magazines marketing meaning minority models negative placement political political advertising portrayals positive prescription present problem programming promote purchase question range regulation reported result Retrieved role seen social socially responsible society specific speech spending stereotypes suggests television tend tion tobacco traditional types United values women