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Livros Livros de 1 a 10 de aproximadamente 14 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   .

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2013 - 352 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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Marketing Management

Philip T Kotler, Kevin Lane Keller - 2011 - 816 páginas
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt - 1997 - 368 páginas
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created ...
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Living Brands: Collaboration + Innovation = Customer Fascination ...

Raymond Nadeau - 2006 - 288 páginas
A Brand-New Approach to Brand-Building. For Consumers. For Companies. For Life. If you want to build and strengthen your brand in the twenty-first century, you need more than ...
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Branding a Store: How to Build Successful Retail Brands in a Changing ...

Ko Floor - 2006 - 360 páginas
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction ...
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Integrated Retail Marketing Communications

G. P. SUDHAKAR - 2012 - 160 páginas
The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in ...
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How Cool Brands Stay Hot: Branding to Generation Y

Joeri Van den Bergh, Mattias Behrer - 2011 - 272 páginas
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger ...
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