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Livros Livros de 1 a 10 de aproximadamente 15 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   .

Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobé - 2009 - 325 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2013 - 352 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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How Cool Brands Stay Hot: Branding to Generation Y

Joeri Van Den Bergh, Mattias Behrer - 2013 - 288 páginas
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to ...
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Marketing: Real People, Real Choices

Michael Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart - 2013 - 562 páginas
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they ...
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Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology

Paul Temporal, K. C. Lee - 2001 - 219 páginas
A new guide to hi-tech marketing introduces well-established strategies and techniques for market branding designed to work in the technology and information sectors of the ...
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