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Livros Livros de 1 a 10 de aproximadamente 14 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   .

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2013 - 352 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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Emotional Branding, Revised Edition: The New Paradigm for Connecting Brands ...

Marc Gobe - 2010 - 344 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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Living Brands: Collaboration + Innovation = Customer Fascination

Raymond Nadeau - 2007 - 302 páginas
A marketing master reveals how to create brands that tap into customers' lifestyles In an era of 24/7 marketing, companies are creating 'living brands' which speak directly to ...
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Brand Leadership

David A. Aaker, Erich Joachimsthaler - 2012 - 352 páginas
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity ...
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