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Livros Livros de 1 a 9 de aproximadamente 9 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   .

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2013 - 352 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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What is Branding?

Matthew Healey - 2008 - 256 páginas
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Brand Meaning

Mark Batey - 2008 - 257 páginas
How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers ...
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt - 1997 - 368 páginas
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created ...
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Chris Murray, Soundview Executive Book Summaries Eds. - 2006 - 320 páginas
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best ...
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The Marketer's Guide To Successful Package Design

Herbert Meyers, Murray J. Lubliner, American Marketing Association - 1998 - 281 páginas
The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will ...
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