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Livros Livros de 1 a 10 de aproximadamente 19 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   .

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2013 - 352 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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Living Brands

Nadeau - 2007
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The Truth About Successful Entrepreneurship (Collection)

Michael D. Solomon, Donna Heckler, Brian D. Till, Bruce Barringer - 2010 - 672 páginas
150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more! Three full books of ...
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Branding a Store: How to Build Successful Retail Brands in a Changing ...

Ko Floor - 2006 - 360 páginas
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction ...
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Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image

Alex Simonson, Bernd H. Schmitt - 1997 - 368 páginas
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created ...
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The Marketer's Guide To Successful Package Design

Herbert Meyers, Murray J.  Lubliner, American Marketing Association - 1998 - 281 páginas
The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will ...
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