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Livros Livros de 1 a 10 de aproximadamente 17 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   .

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2013 - 352 páginas
A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ...
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How to Advertise

Kenneth Roman, Jane Maas, Martin Nisenholtz - 2003 - 268 páginas
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating ...
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Living Brands: Collaboration + Innovation = Customer Fascination ...

Raymond Nadeau - 2006 - 288 páginas
A Brand-New Approach to Brand-Building. For Consumers. For Companies. For Life. If you want to build and strengthen your brand in the twenty-first century, you need more than ...
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Instructors Manual

Michael Solomon - 2001
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Bernd H. Schmitt - 2000 - 304 páginas
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd ...
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Marketing: Real People, Real Choices

Michael R. Solomon, Elnora W. Stuart - 2000 - 580 páginas
For undergraduate courses in principles of marketing. No other book brings students closer to doing real marketing. Marketing principles are introduced through three key ways ...
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Branding a Store: How to Build Successful Retail Brands in a Changing ...

Ko Floor - 2006 - 360 páginas
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction ...
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The Marketer's Guide To Successful Package Design

Herbert Meyers, Murray J. Lubliner, American Marketing Association - 1998 - 281 páginas
The Leaders Praise The Marketer's Guide to Successful Package Design "One of the first keys to unlocking the 'black box' of successful packaging development, this book will ...
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