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Livros Livros de 1 a 10 de aproximadamente 20 relacionados com Emotional Branding: The New Paradigm for Connecting Brands to People.   .

Emotional Branding

Marc Gobé - 2007 - 288 páginas
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2010 - 352 páginas
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 ...
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Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe - 2010 - 352 páginas
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 ...
Pré-visualização limitada - Acerca deste livro

Premium by Design: How to Understand, Design and Market High End Products

Marco Bevolo, Alex Gofman - 2016 - 334 páginas
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which ...
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Emotional Branding: How Successful Brands Gain the Irrational Edge

Daryl Travis - 2000 - 306 páginas
Argues that successful brands exist when the marketing forms emotional connections to consumers, and suggests ways that companies can identify and tap into consumers' feelings ...
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Living Brands: Collaboration + Innovation = Customer Fascination

Raymond Nadeau - 2007 - 302 páginas
A marketing master reveals how to create brands that tap into customers' lifestyles In an era of 24/7 marketing, companies are creating 'living brands' which speak directly to ...
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Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right ...

Sergio Zyman - 2004 - 240 páginas
A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment ...
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