Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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Página 7
... SOCIETY. Every institution in our society has its critics. Journalists are often highly critical of our government; entertainment reviewers evaluate and criticize new movies, books, and music; and students evaluate their professors at ...
... SOCIETY. Every institution in our society has its critics. Journalists are often highly critical of our government; entertainment reviewers evaluate and criticize new movies, books, and music; and students evaluate their professors at ...
Página 8
... society) or creates our lifestyle (i.e., advertising shapes society). Advertising certainly has the power to reflect, cultivate, and amplify values and behaviors in our culture. However, how the values are selected and whether the ...
... society) or creates our lifestyle (i.e., advertising shapes society). Advertising certainly has the power to reflect, cultivate, and amplify values and behaviors in our culture. However, how the values are selected and whether the ...
Página 11
... society. No scientific correlation shows a linkage between these two facts, but some critics are of the opinion that the two are linked. Therefore, the opinion that advertising in sports programming supports violence against women has ...
... society. No scientific correlation shows a linkage between these two facts, but some critics are of the opinion that the two are linked. Therefore, the opinion that advertising in sports programming supports violence against women has ...
Página 14
... society. Obviously, this is a big topic that the rest of this book will spend time addressing. The next chapter will address the idea of a consumer culture, which is one of the chief areas of concern among advertising critics. We will ...
... society. Obviously, this is a big topic that the rest of this book will spend time addressing. The next chapter will address the idea of a consumer culture, which is one of the chief areas of concern among advertising critics. We will ...
Página 16
... society and in a consumer culture. Brands are developed through advertising messages that create a shared meaning between consumers who see the advertisements and the product or service featured in the advertisement. The phenomenon of ...
... society and in a consumer culture. Brands are developed through advertising messages that create a shared meaning between consumers who see the advertisements and the product or service featured in the advertisement. The phenomenon of ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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