Controversies in Contemporary AdvertisingSAGE Publications, 18/07/2013 - 336 páginas Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
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... recognize that advertising plays an information role in conjunction with other sources of consumer information. Entertainment Role The final role, and the most recent role. CHAPTER 1 Advertising, Its Supporters, and Its Critics. 5.
... recognize that advertising plays an information role in conjunction with other sources of consumer information. Entertainment Role The final role, and the most recent role. CHAPTER 1 Advertising, Its Supporters, and Its Critics. 5.
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... critics. Any group in the public eye, and specifically those who provide messages to large numbers of people, is a likely target for criticism. Advocates for advertising, like anyone else who is criticized, have two choices: ignore or ...
... critics. Any group in the public eye, and specifically those who provide messages to large numbers of people, is a likely target for criticism. Advocates for advertising, like anyone else who is criticized, have two choices: ignore or ...
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Kim Bartel Sheehan. Types. of. Advertising. Criticism. Advertising criticism comes in several flavors. The first type is ... critics of advertising believe that consumers have been left out of the process and that advertising talks down to ...
Kim Bartel Sheehan. Types. of. Advertising. Criticism. Advertising criticism comes in several flavors. The first type is ... critics of advertising believe that consumers have been left out of the process and that advertising talks down to ...
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... critics nuts. (p. 12) Goldman's critique did not mention previous media criticism regarding taste and Ms. Spears (e.g., her questionable clothing choices, her grating vocal styling, or that she is “selling out” to appear in Pepsi ...
... critics nuts. (p. 12) Goldman's critique did not mention previous media criticism regarding taste and Ms. Spears (e.g., her questionable clothing choices, her grating vocal styling, or that she is “selling out” to appear in Pepsi ...
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... critic. Looking at the critic's past writings will help you determine whether the current criticism is an area of his or her expertise. Think about film critics: We should have more confidence in a movie review by Roger Ebert, who sees ...
... critic. Looking at the critic's past writings will help you determine whether the current criticism is an area of his or her expertise. Think about film critics: We should have more confidence in a movie review by Roger Ebert, who sees ...
Índice
1 | |
16 | |
03Sheehan 2e47240 | 32 |
04Sheehan 2e47240 | 46 |
05Sheehan 2e47240 | 61 |
06Sheehan 2e47240 | 74 |
07Sheehan 2e47240 | 89 |
08Sheehan 2e47240 | 112 |
12Sheehan 2e47240 | 177 |
13Sheehan 2e47240 | 197 |
14Sheehan 2e47240 | 217 |
15Sheehan 2e47240 | 235 |
16Sheehan 2e47240 | 256 |
17Sheehan 2e47240 | 268 |
18RefSheehan 2e47240 | 279 |
19GloSheehan 2e47240 | 298 |
09Sheehan 2e47240 | 134 |
10Sheehan 2e47240 | 150 |
11Sheehan 2e47240 | 168 |
20IndexSheehan 2e47240 | 303 |
21ABASheehan 2e47240 | 311 |
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Palavras e frases frequentes
active addition adults advertising messages agencies alcohol allow American appear associated audience beauty become behaviors believe blacks brand campaign candidates cause chapter choices communication companies concerns consider consumers corporate countries create critics Crowdsourcing culture decisions develop directed discussed drinking drug effects evaluate examine example feel Figure global groups idea images important increased individuals industry influence interest Internet involved issues less limited look magazines marketing meaning minority models negative placement political political advertising portrayals positive prescription present problem programming promote purchase question range regulation reported result Retrieved role seen social socially responsible society specific speech spending stereotypes suggests television tend tion tobacco traditional types United values women